Mainstreaming: Not Just For Vampires Anymore?

Photo: ASL/Jarrason Bitton

Photo: ASL/Jarrason Bitton

Arguably, one of the most magnificent and heartening things about surfing is its unchainable cool. Truly not giving a damn, yet harbouring, deep down, the utmost in passion. Having few resources and finding a way. Looking and behaving in manners not suitable for most dinner parties. Unless you’re amongst like-minded diners. Which, thankfully, most of us are. So, the question is, can Woolies ever be a like-minded diner?

Read about big corpos and surfing here on ASL.

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